Ideal ONE responded to "stop production and reduce price" : true, some owners can get 3,000 yuan gas

Recently, due to the ideal ONE terminal price reduction of 20,000 yuan and will stop the news, the ideal car into the "cut leek" vortex of public opinion.
"I ordered the car on August 10th and picked it up on August 25th. On September 1, I got the news that the Ideal ONE would be reduced by 20,000 yuan and would be discontinued." "I lost 20,000 yuan in less than a week," Yan Hong, the owner of the Ideal ONE, told Times Finance on September 5.
Yan Hong said that before the purchase of the ideal sales emphasized the ideal ONE high retention rate. However, when asked about the release of the new ideal L8, the reply was, "There is no news on the L8, and it will not be released in 2022. After all, with the L9, it is difficult for the company to bear so much pressure to produce the L8."
Yan Hong told Time Finance that she had filed a complaint on a third-party complaint platform. As of September 2, there had been 1,246 complaints against Ideal Cars on the Black Cat complaint platform, Time Financial noted.
On September 5, Times Finance and Economics sent an interview letter to Ideal Car, which confirmed the news that Ideal ONE will stop production. "As we previously announced when we published our semi-annual report, the Ideal L8 will be released in November and deliveries will begin that month," it said. Ideal L8 is the replacement of Ideal ONE. In the future, we will mainly sell Ideal L8, and Ideal ONE will gradually exit the production line."

Photo credit: Ideal Car
At present, Ideal ONE can enjoy a cash discount of 20,000 yuan directly above the official guidance price of 349,800 yuan, the sales of Ideal Automobile's Guangzhou retail center told Time Finance on September 1.
"In July, sales partners really didn't know the pace of the L8 launch." "In fact, there will be some differences in the pace of marketing between us and traditional car companies, so the end partners will know about this information no earlier than we announce it to the public," Ideal Auto said.

Give 3,000 yuan gas card allowance?

On the second day that the ideal ONE will be reduced by 20,000 yuan and will stop production, Yan Hong complained through the official complaint phone, and got the reply that the ideal car can help them apply for a 3,000 yuan Sinopec oil card subsidy for humanistic care; Ideally, the subsidy will only be given to owners who pick up their cars in July or August 2022.
This, blushing hard to accept. He told The Times that since he picked up the car on August 25, he has only driven it three times because of the pandemic. But because of this wave of ideal operation, even if sold, this car now can only sell 300,000 to 310,000 yuan.

Photo source: Respondents for the picture
Not alone. Another Ideal ONE owner told Time Business, "If the Ideal ONE is discontinued, questions about insurance, car repair and resale are troubling us."
The owners require that ideal car provide lifetime warranty, give no less than 20,000 yuan equivalent subsidy, and promise to provide ideal car owners replacement L8 and other models no less than 30,000 yuan replacement subsidy.
As for the demands of users, Ideal Auto told Times Finance, "We have a special team to connect with these users, deal with the consultation and feedback of users, and solve the needs of users. We have also noticed that these owners order cars at different times and with different demands, so there is no one-size-fits-all solution." As for the 3,000 yuan gas card subsidy reported by car owners, Ideal Car confirmed that the news is true, and said, "for the recent car owners, will indeed give a gas card subsidy."
"We are aware that many users are concerned that the replacement may affect later maintenance and warranty issues, and we explained this in our APP on September 3." Ideal car representation. According to the "Instructions on Ideal ONE After-sales Guarantee and Software Upgrade Service", Ideal Car will be given to all Ideal ONE users, on the basis of the original "three-year flow worry-free scheme", additional three-year flow worry-free, 20G free flow per month, to ensure the car experience of Ideal ONE owners.
At the same time, Ideal Car's software team will continue to develop and operate the OTA software upgrade service for Ideal ONE. The experience of the Ideal ONE in terms of assisted driving and intelligent cockpit will also be continuously optimized by OTA.
However, for this explanation, many owners do not pay. "It's a cover story, it doesn't help, we already have unlimited data with our Ideal Car Plus membership."

Can the L8 carry the banner of sales?

As the first model of Ideal Car, Ideal ONE officially started delivery in the fourth quarter of 2019. Due to the travel needs of families, the Ideal ONE was an instant hit on the market, and the delivery volume has been climbing. By the end of July, 194,913 units had been delivered.
Previously, the launch of the 2021 Ideal ONE had driven the rise in the gross margin of Ideal Automobile. According to Ideal Auto, its automotive gross margin increased to 21.8 percent in the 2022 semi-annual report from 17.9 percent in the 2021 semi-annual report, mainly due to higher average selling prices due to higher vehicle deliveries since the launch of the 2021 model Ideal ONE in May 2021.
At present, the ideal car is in the new and old product alternation period. Delivery data showed that Ideal Auto delivered only 4,571 vehicles in August, down 56.14 percent month-on-month and 51.54 percent year-on-year.
It is reported that the delivery of the Ideal L9, which was supposed to be delivered in August, was delayed to August 30, so the vehicle delivered last month is still basically the Ideal ONE. It can be seen that the launch of the new model has a great impact on the sales of the Ideal ONE.
"Ideal L8 is the replacement of Ideal ONE. In the future, we will mainly sell Ideal L8, and Ideal ONE will gradually withdraw from the production line." Ideal Car told Time Finance.
This time Ideal car directly stop Ideal ONE, as a replacement product, ideal L8 can carry the sales banner?
Huatai securities believe that in the second quarter of the results of the conference call, ideal said L8 launch and capacity climbing faster than market expectations. The number of L9 pre-orders (which require a deposit of 5,000 yuan) exceeded 30,000 three days after its release. Therefore, it believes that the L8 will further enhance the product power of current products and partially offset the loss of declining demand for ONE.
In addition, Li Xiang, founder, chairman and CEO of Ideal Car, has full confidence in the Ideal L8. He highlighted on the second-quarter earnings call that the Ideal L8 could be released sooner than expected. The timing from launch to delivery of the ideal L8 model is also faster than that of the ideal L9 model.
The Ideal L8 will be released in early November. Like the Ideal ONE, the Ideal L8 is also positioned as a medium and large SUV. The latter will be offered in a six-seat version and a five-seat VIP version.
Cui Dongshu, secretary general of the association, believes that the ideal ONE production suspension, the launch of the ideal L8 replacement, this type of replacement, is the car enterprises according to their own situation to take the product planning strategy. It is also a reasonable practice to discontinue the Ideal ONE and accelerate the product update. But there is still a balance to be struck between updating the product sequence and maintaining the feelings of old car owners.